Get To Know…
Toni Chase Cosmetics is a visionary cosmetic brand for the unconventional women. As an all natural makeup line made from the highest quality ingredients, Toni Chase caters to women with illnesses, skin sensitivity and cosmetic issues that “conventional” makeup brands do not address. Toni Chase creates a bridge where separation once existed in the cosmetic industry. However, Toni Chase is not the alternative, it is the choice all women can experience.
This Is How We Do It
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Creative Direction
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Branding
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Website Development
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Collateral Development
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Event Launch
THE DIRECTION
Creating an authentic brand identity.Toni Chase Cosmetics was built from the ground up on the principles of being the chosen brand for women that desire an alternative to the traditional additive found in makeup products. The logo use of a hand drawn a heart with a “T” on one side. This ties in with the organic and modern feel of the brand while displaying its love for the women it serves.
THE PROCESS
Creating an authentic brand identity.Toni Chase Cosmetics was designed and developed using bold and soft references to exemplify the versatility of women. We worked on every aspect of the brand to ensure cohesion and clarity for the launch. We worked directly with their team to identify the components that were most important. This allowed us to create a modern, aesthetically clean and responsive digital presence. We were able to integrate their current e-commerce platform into the website.
Mobile Responsive Sites Boost Customer Engagement By 50%
Mobile Creation
We designed a website that is multi accessible across mobile platforms without losing its functionality. The design offers a clean viewing and user experience without a lot of unnecessary noise.
Built From the Inside Out
The core values of the brand and its identity shine through when the target market lands on the website. The CMS platform allows for expansion and future development.
Extensive Demographic Studies
Understanding the customer is key to the success of the brand. Through focus groups, beta testers and survey analytics we developed a website built on tangible data, purpose and authenticity.
BRAND OR WHAT…
- Mobile Sales 80%
- Website Traffic 50%
- Conversion Rate 75%
- Email Subscribers 60%
The Results Were Beautiful
Toni Chase Cosmetics has a platform that sounds, looks and adjusts based on who they are as a brand. As they continue to hit growth markers, their identity and digital presence will sustain while meeting each new chapter with zeal and clarity.
"I am so thankful to the Coupe Media Group team for bringing my vision to life. We started with an idea, they made it a reality! Not only did we build a brand, they have set us up for success. "
ANTONIA ATKINSON
TONI CHASE COSMETICS, CEO